Reed Crosson is the managing director for the Sports & Entertainment Division and senior partner of Blue Trust.
As managing director, Reed oversees the development of the Sports and Entertainment Division. He works to ensure the effective internal and external communication of the division and is a point of contact for inquirers and advisors across the country. The Sports and Entertainment Division employs a customized service model geared to the unique needs of the athlete in their specific sport. Services include coordination of tax and legal counsel, bill paying, cash flow management, financial and estate planning, trust services, and philanthropic strategies. Blue Trust serves over 100 active and retired players and coaches across the MLB, NFL, NBA, PGA, NASCAR, and the NCAA.
Prior to joining the company, Reed worked as a team leader for a Chick-fil-A restaurant where his responsibilities included hiring and training staff. Reed earned his BS in business with a coaching minor from Covenant College in 2009. Reed is a CERTIFIED FINANCIAL PLANNER™ certificant.
Reed and his family reside in Woodstock, GA. He and his wife, Kristen, have two sons and one daughter.
